Not a guru.

Success comes from hard work - strategic & thoughtful planning, coordinated & nuanced execution, and leveraging lessons learned & data-driven insights - not magic.



Experience

Assistant Director, Digital and Social Media

Syracuse University | October 2013 – Present

  • Established and lead a social media strategy to support and promote Syracuse University

  • Manages daily content and engagement on the University's primary social media channels

  • Monitors daily social media conversations for opportunities and elevates key issues of concern

  • Leads a social media team and oversees strategy, structure, hiring, training and scheduling

  • Restructured social media team, content strategy and implemented protocols to minimize risk

  • Advises senior leaders and departments on social media, technologies, and vendors

  • Initiated, researched, and drafted a social media policy for university accounts

  • Researched, evaluated and recommended an enterprise social media system for the University

  • Collaborated on the establishment of the first University-wide crisis communication plan

  • Developed and led the first social advertising campaign utilizing objectives and key metrics

  • Initiated and managed the relaunch of SocialMedia.syr.edu to meet objectives

  • Launched @OurSyracuseU Instagram targeting prospective students by showcasing authentic student experience - gained over 1,000 followers in first 24 hours


Adjunct Professor

Syracuse University, School of Information Studies | October 2013 – Present

  • IST 486 | Social Media in the Enterprise (undergraduate)

  • IST 686 | Social Media in the Enterprise (graduate)

  • IST 200 | Social Media Strategy and Analytics, Summer College (high school)

  • IST 101 | Freshman Forum (undergraduate)

Interactive Managing Editor

CNY Central (WSTM-NBC3/WSTQ-CW6/WTVH-CBS5) | September 2011 - October 2013

  • Implemented social media strategy integrating emerging technologies with traditional reporting. Growth from social media strategy implementation:

    • Web: 221% monthly traffic increase, more than 4 million pageviews per month
    • Twitter: 521% follower increase
    • Facebook: 201% fan increase
    • YouTube: Launched, approximately 200,000 video views per month
    • Mobile app: Supported launch, over 38,000 installations
  • Trained and managed news staff in digital content creation and social media best practices
  • Created and managed content on CNYCentral.com, social media channels and mobile app
  • Reported analytics daily and monthly to inform content strategy online and on-air
  • Implemented an internal system to collect requirements for sales and marketing projects

Assistant Learning Management System Administrator

Syracuse University, School of Information Studies | July 2010 - September 2011

  • Supported a system migration by creating technical documentation and instructional resources

  • Provided technical support to faculty and developed online resources

Social Media Consultant

The Post-Standard July 2011 – August 2011

  • Presented social media presence and website user experience analysis to leadership and staff

  • Developed a social media strategy and worked with leadership and staff to begin

Social Media Consultant

Crouse Health Foundation | May 2011 – September 2011

  • Established social media strategy for community engagement and fundraising

  • Advised senior leaders on emerging trends and digital media strategies

Skills

  • Social media and content strategy
  • Native social media platforms and apps 
  • Digital and social media management, monitoring and measurement platforms:
    • Google Analytics 
    • Hootsuite
    • UberVU
    • Meltwater
    • Sysomos
    • SocialNewsDesk
    • TweetDeck
  • Content management systems
    • Wordpress
    • Squarespace
    • Extron
    • WebCT
    • Blackboard
  • Media production
    • Photography
    • Photo composition and manipulation
    • Familiarity with video and audio production and editing  
  • Software familiarity
    • Adobe Photoshop
    • Adobe InDesign
    • Final Cut Pro
    • Basecamp
    • Slack
    • Maestro

Education

M.S. Information Management | 2013

Syracuse University | School of Information Studies

Certificate of Advanced Study, Information Innovation and Social Media | 2013

B.S. Photojournalism | 2009

Syracuse University | S.I. Newhouse School of Public Communication

Minor, Psychology | The College of Arts and Sciences

Syracuse University Study Abroad Program | London, England | 2007