Maren Guse Powell



Not a guru.  Success comes from hard work - strategic planning, coordinated execution, and leveraging data-driven insights - not magic.


Experience

Assistant Director, Digital & Social Media

Syracuse University

October 2013 - Present

  • Established and leads a social media strategy to support and promote Syracuse University

  • Manages daily content and engagement on the University's primary social media channels

  • Monitors daily social media conversations for opportunities and elevates key issues of concern

  • Restructured social media team, content strategy and implemented protocols to minimize risk

  • Advises senior leaders and departments on social media, technologies, and vendors

  • Initiated, researched, and drafted a social media policy for university accounts

  • Researched, evaluated and recommended an enterprise social media system for the University

  • Collaborated on the establishment of the first University-wide crisis communication plan

  • Developed and led the first social advertising campaign utilizing objectives and key metrics

  • Initiated and managed the relaunch of SocialMedia.syr.edu to meet objectives

  • Launched @OurSyracuseU Instagram targeting prospective students by showcasing authentic student experience - gained over 1,000 followers in first 24 hours

Media Coverage:


Adjunct Professor

Syracuse University, School of Information Studies

August 2014 - Present

  • IST 486: Social Media in the Enterprise (undergraduate)

  • IST 686: Social Media in the Enterprise (Graduate)

  • IST 200: Social Media Strategy & Analytics, Summer College (High School)

  • IST 101: Freshman Forum (Undergraduate)

Media Coverage:


Interactive Managing Editor

CNY Central

WSTM-NBC3/WSTQ-CW6/WTVH-CBS5

September 2011 - October 2013

  • Implemented social media strategy integrating emerging technologies with traditional reporting. Growth from social media strategy implementation:

  • Web: 221% monthly traffic increase, more than 4 million pageviews per month

  • Twitter: 521% follower increase

  • Facebook: 201% fan increase

  • YouTube: Launched, approximately 200,000 video views per month

  • Mobile app: Supported launch, over 38,000 installations

  • Trained and managed news staff in digital content creation and social media best practices

  • Created and managed content on CNYCentral.com, social media channels and mobile app

  • Reported analytics daily and monthly to inform content strategy online and on-air

  • Implemented an internal system to collect requirements for sales and marketing projects

Awards: 

  • CNY Central awarded Special Mention for Best Website | New York State Associated Press Broadcasters' Awards, 2012


Assistant Learning Management System Administrator 

Syracuse University, School of Information Studies 

July 2010 - September 2011

  • Supported a system migration by creating technical documentation and instructional resources

  • Provided technical support to faculty and developed online resources


Social Media Consultant

The Post-Standard

July 2011 - August 2011

  • Analyzed social media presence and user experience and presented findings to leadership and staff

  • Developed a social media strategy and worked with leadership and staff to initiate implementation


Social Media Consultant

Crouse Health Foundation

May 2011 - September 2011

  • Established social media strategy for community engagement and fundraising

  • Advised senior leaders on emerging trends and digital media strategies

Related Links:


Skills

Digital and social media tools:

  • Native social media platforms, analytics and advertising tools

  • Hootsuite

  • UberVU

  • Meltwater

  • Sysomos

  • SocialNewsDesk

  • TweetDeck

  • Google Analytics 

Content management systems:

  • Wordpress

  • Squarespace

  • Extron

  • WebCT

  • Blackboard

Media production:

  • Photography

  • Photo composition and manipulation

  • Familiarity with video production and editing

Additional familiarities:

  • Adobe Photoshop

  • Adobe InDesign

  • Final Cut Pro

  • Basecamp

  • Slack

  • HTML

Certifications:

  • Hootsuite Certified Professional

 

Education

M.S. Information Management

2013

Syracuse University, School of Information Studies

Certificate of Advanced Study, Information Innovation and Social Media

2013

Syracuse University, School of Information Studies


B.S. Photojournalism

2009

Syracuse University, S.I. Newhouse School of Public Communications

  • Awards:

    • Finalist, 30th Annual College Photography Contest | Photographer’s Forum, 2009

    • Honorable Mention, 29th Annual College Photography Contest | Photographer’s Forum, 2009

    • First Place, Second Place | Syracuse Abroad Photography Contest, 2008, 2009

    • Todd Oldham Award for Creativity, Design Against Fur | The Fur Free Alliance, 2007

Minor, Psychology

2009

Syracuse University, The College of Arts & Sciences

Study Abroad in London, England

2007

Syracuse University Study Abroad Program

  • Photojournalism, Fall 2007

  • Fashion Photography, Summer 2007