Maren Guse Powell

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Experience


Assistant Director, Digital and Social Media

Syracuse University

October 2013 - Present 

  • Established and leads a social media strategy to support and promote Syracuse University
  • Manages daily content and engagement on the University's primary social media channels
  • Monitors daily social media conversations for opportunities and elevates key issues of concern
  • Leads a social media team and oversees strategy, structure, hiring, training and scheduling
  • Restructured social media team, content strategy and implemented protocols to minimize risk
  • Advises senior leaders and departments on social media, technologies, and vendors
  • Initiated, researched, and drafted a social media policy for university accounts
  • Researched, evaluated and recommended an enterprise social media system for the University
  • Collaborated on the establishment of the first University-wide crisis communication plan
  • Developed and led the first social advertising campaign utilizing objectives and key metrics
  • Initiated and managed the relaunch of SocialMedia.syr.edu to meet objectives
  • Launched @OurSyracuseU Instagram targeting prospective students by showcasing authentic student experience - gained over 1,000 followers in first 24 hours

Adjunct Professor

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Date


Interactive Managing Editor

CNY Central (WSTM-NBC3/WSTQ-CW6/WTVH-CBS5)

September 2011 – October 2013

  • Implemented social media strategy integrating emerging technologies with traditional reporting
  • Growth from social media strategy implementation:
  • Web: 221% monthly traffic increase, more than 4 million pageviews per month
  • Twitter: 521% follower increase
  • Facebook: 201% fan increase
  • YouTube: Launched, approximately 200,000 video views per month
  • Mobile app: Supported launch, over 38,000 installations
  • Trained and managed news staff in digital content creation and social media best practices
  • Created and managed content on CNYCentral.com, social media channels and mobile app
  • Reported analytics daily and monthly to inform content strategy online and on-air
  • Implemented an internal system to collect requirements for sales and marketing projects

Assistant Learning Management System Administrator 

Syracuse University, School of Information Studies

July 2010 - September 2010

  • Supported a system migration by creating technical documentation and instructional resources
  • Provided technical support to faculty and developed online resources

Social Media Consultant

The Post-Standard

Consultant; July 2011 – August 2011

  • Presented social media presence and website user experience analysis to leadership and staff
  • Developed a social media strategy and worked with leadership and staff to begin implementation

Social Media Consultant

Crouse Health Foundation

Consultant; May 2011 – September 2011

  • Established social media strategy for community engagement and fundraising
  • Advised senior leaders on emerging trends and digital media strategies


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