Maren Guse Powell



Assistant Director, Digital & Social Media

Syracuse University

October 2013 - Present

  • Established and leads the vision and strategy for Syracuse University's flagship social media presence, aligned with the university's mission and strategic goals 

  • Leads the day-to-day operation of the university's flagship social media channels including content creation and verification, engagement with diverse audiences, social listening and monitoring current events and trending topics

  • Supervises a student social media team and is responsible for the team strategy, structure, hiring, training, scheduling and content oversight

    • Restructured the team, realigned content strategy and implemented risk management protocols

  • Plans, coordinates and leads digital and social media campaigns and utilizes objectives and target audiences to establish and evaluate key performance indicators 

  • Advises and collaborates with senior leaders and campus partners on communications strategies, technologies and emerging trends through presentations, training sessions, individual consultations and online resources

  • Conceptualized and developed social media best practices to support campus communicators and established social media branding guidelines for the university's style guide

  • Researched, evaluated and recommended an enterprise social media system for the university

  • Collaborated on the establishment of the first university-wide crisis communication plan

  • Developed and led the first targeted social advertising campaign utilizing objectives, demographic information and key metrics

  • Relaunched and manages SocialMedia.syr.edu to meet objectives, including creating a new social media directory

  • Conceptualized, launched and manages @OurSyracuseU Instagram showcasing authentic student experiences


Adjunct Professor

Syracuse University, School of Information Studies

August 2014 - Present

#EnterpriseSM

  • Led the development of course curricula, learning objectives and course materials for teaching a philosophical approach to leveraging emerging technologies in the enterprise

  • Provided classroom instruction for:

    • IST 486: Social Media in the Enterprise (Undergraduate)

    • IST 686: Social Media in the Enterprise (Graduate)

    • IST 200: Social Media Strategy & Analytics, Summer College (High School

  • Incorporate social media technologies in the classroom including Twitter (#EnterpriseSM), Google Plus groups and Storify

Media Coverage:


Interactive Managing Editor

CNY CentralWSTM-NBC3/WSTQ-CW6/WTVH-CBS5

September 2011 - October 2013

  • Conceptualized and oversaw a digital-first strategy integrating emerging technologies with traditional reporting, resulting in the following primary platform growth:

    • Web: 221% monthly traffic increase, more than 4 million pageviews per month

    • Twitter: 521% follower increase

    • Facebook: 201% fan increase

    • YouTube: Launched, approximately 200,000 video views per month

    • Mobile app: Supported launch, over 38,000 installations

  • Led newsroom staff – all anchors, reporters and meteorologists – to launch and leverage individual Twitter accounts

  • Trained and led news staff in digital content creation, social media best practices and real-time digital reporting

  • Created and managed content on CNYCentral.com, digital media channels and mobile app

  • Reported analytics daily and monthly to inform content strategy online and on-air

  • Implemented an internal system to collect requirements for sales and marketing projects

Awards: 


Assistant Learning Management System Administrator 

Syracuse University, School of Information Studies

July 2010 - September 2011

  • Supported a system migration by creating technical documentation, instructional resources and online resources

  • Provided technical support to faculty through group and individual training sessions


Social Media Consultant

The Post-Standard

July 2011 - August 2011

  • Presented a social media presence and website user experience analysis to leadership and newsroom staff

  • Developed a social media strategy and worked directly with leadership and staff to initiate strategy implementation


Social Media Consultant

Crouse Health Foundation

May 2011 - September 2011

  • Established social media strategy for community engagement and fundraising

  • Launched and led the foundation’s first social media channels and strategies on Facebook and Twitter

  • Advised senior leaders on emerging trends and digital media strategies

Related Links:


Skills

Software & Technologies

Native Digital & Social Media Platforms

  • Publishing, engagement, analytics, curation & advertising tools (i.e.: Facebook, Twitter, Instgram, RebelMouse, etc.)

 

Social Media Management & Analytics

  • Hootsuite

  • UberVU

  • Meltwater

  • Sysomos

  • TweetDeck

  • SocialNewsDesk

  • Google Analytics 

 

Content Management

  • Wordpress

  • Extron

 

Learning Management

  • WebCT

  • Blackboard

Project Management & Productivity

  • Google Drive

  • Basecamp

  • Slack

  • Evernote

  • Skype for Business 

  • Google Hangouts

  • Dropbox

 

Multimedia

  • Adobe Photoshop

  • Adobe InDesign 

  • Familiarity with Final Cut Pro

 

Certifications 

  • Hootsuite Certified Professional


Content & Media

Content Strategy & Production

  • Social media content, optimization & engagement strategy

  • Web content strategy

  • Visual asset integration

  • Familiarity with HTML

  • Editing & familiarity with AP Style

  • News writing & journalism

  • Blogging

Media Production

  • Photography

  • Photo composition & manipulation

  • Familiarity with video production & editing

  • Print layout and design


Education

M.S. Information Management

2013

Syracuse University, School of Information Studies 

Certificate of Advanced Study, Information Innovation and Social Media

2013

Syracuse University, School of Information Studies


B.S. Photojournalism

2009

Syracuse University, S.I. Newhouse School of Public Communications

Awards:

  • Honorable Mention, 29th Annual College Photography Contest | Photographer’s Forum | 2010

  • Finalist, 30th Annual College Photography Contest | Photographer’s Forum | 2009

  • First Place, Second Place | Syracuse Abroad Photography Contest | 2008, 2009

  • Todd Oldham Award for Creativity, Design Against Fur | The Fur Free Alliance | 2007

Minor, Psychology

2009

Syracuse University, The College of Arts & Sciences

Study Abroad in London, England

2007

Syracuse University Study Abroad

Programs: 

  • Photojournalism | Fall 2007

  • Fashion Photography | Summer 2007